As many can imagine, cute is nauseatingly serious business here in Japan. It's the country's top commodity both domestically and internationally, so it only makes sense that you would need an entire University to deal with the ins and outs of the economic value of cute. When there has to be a cute character on the cover to distract from the uselessness of something, and when people fall for it unquestioned, it's best to know how to deal with any probable future financial crisis.





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